Vera Neumann, Vera Wang and Vera Bradley—All famous for their art and designs.
Today, I want to talk about Vera Neumann (1907-1993), and her fabulous graphic style and use of color during the mid-century on textiles in the home and her bold colored, floral and geometric designed ladies scarfs.
Did you ever find a vintage tea towel with a tiny lady bag symbol along with the name “Vera” on a label or printed on the towels lower left corner?
(Note: Label type changed during from the late 1940s – today.).
Vera Neumann started the business with her husband in the 1940s, than in the ’50s she became so busy, she had to hire a team of designers in New York. As many as 500 to 600 designs were created per year-all were copyrighted. Her 36″ scarf were very popular and desired to own.
In the 1960s, Vera’s company started with her clothing line. Ladies apparel during that time period, will be made of 100% silk or cotton. After this, polyester and nylon were added. In the 1970’s Vera worked with Perry Ellis and he became a designed for her.
Today, Vera scarves continue to be made, and the trademark is owned by The Vera Company of Atlanta, GA.